Hi, I’m Lindsay.

Mother, Marketer, Author, Travel Enthusiast

I accidentally fell into my dream career three months out of college. I suppose it was good timing or just dumb luck, but I’ve been grinding out marketing strategies ever since. Over a decade later, it’s still my jam. I love sharing my experiences, finding novel ways to untangle operational complexities and creating amazing brand interactions.

I began Likewise in 2022 as a passion project to support small, local and diverse businesses. I find joy in uncovering new opportunities and helping do-gooders succeed.

As a fractional marketing executive with a proven track record building high-impact marketing functions, I’ve developed and executed go-to-market strategies that drive growth and deliver measurable value for businesses large and small.

Some of my most notable accomplishments include:

• Leading marketing departments for two small businesses through their acquisition (at 3x and10x ARR);
• Directing a rebrand in 90 days – on time and under budget;
• Successful demand gen campaigns resulting in $16 million pipeline
• Launching several SaaS and service line products driving customer adoption
• Recognized as a 2024 Gold STEVIE® Winner: Marketing Campaign of the Year – Healthcare Services Category: Supply Chain Resiliency Guide; an omni-channel campaign delivering valuable healthcare insights around sustainability and supply risk mitigation

As a thought leader who’s passionate about content creation strategies. I am a co-author of the book Significant Figures: A Practical Guide to Unprecedented Cost Savings in Purchased Services with more than 4,500 copies distributed to healthcare supply chain professionals.

I graduated from University of California, Davis with degrees in Psychology and Anthropology, and continue to be based in the San Francisco Bay Area. With an incredibly talented and reliable team of sub-contractors around the globe, we can see your marketing plan brought to life through PR, content development, branding, web design, and more. I look forward to hearing your story and learning about your business plans to change the world.

Kind regards,

Lindsay Wise

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